Our free analytical tools allow you investigate topics in digital media, identify relationships between influential stories and sources, and better understand media coverage around an issue you care about.
We accelerate the value of Media Cloud tools, develop and execute media analysis research agendas, and synthesize research towards actionable insights.
Journalists use Media Cloud to track news cycles in the U.S. or other countries, examine the key topics published by specific sources, and investigate the impact of specific stories.
Foundations track how causes and organizations they support are presented in the media, and use these insights to better monitor programs and allocate resources.
Understanding trends in mainstream news media helps activists advocate for the rights of underserved communities and underrepresented issues, as well as find strategic media outlets to partner with.
Academics & Researchers
Academics and researchers study media attention and influence for issues affecting countries around the world, and access our raw data through the public API.
By monitoring how their area of focus is spoken about in the news, non-profit organizations use Media Cloud to strategically design their advocacy and communications efforts, maximizing attention towards their cause.
Understanding which narratives or storytelling formats dominate a particular issue, or have been most successful in communicating particular messages, helps creators reverse-engineer the content development process.