Media Cloud

Welcome to media cloud

Media Cloud is an

open-source platform for media analysis.

Media Cloud Tools

Get a quick overview of how your topic of interest is covered by digital news media.


Topic Mapper
Investigate a specific media topic in-depth, seeing the most influential sources, stories, and how language is used. Read our Guide to Creating Topics.

Source Manager
Browse the media sources and collections in our database, and suggest more to add.

Check out this video about Media Cloud


Work with us


Our free analytical tools allow you investigate topics in digital media, identify relationships between influential stories and sources, and better understand media coverage around an issue you care about.


We accelerate the value of Media Cloud tools, develop and execute media analysis research agendas, and synthesize research towards actionable insights.




Journalists use Media Cloud to track news cycles in the U.S. or other countries, examine the key topics published by specific sources, and investigate the impact of specific stories.


Foundations track how causes and organizations they support are presented in the media, and use these insights to better monitor programs and allocate resources.


Understanding trends in mainstream news media helps activists advocate for the rights of underserved communities and underrepresented issues, as well as find strategic media outlets to partner with.

Academics & Researchers

Academics and researchers study media attention and influence for issues affecting countries around the world, and access our raw data through the public API.


By monitoring how their area of focus is spoken about in the news, non-profit organizations use Media Cloud to strategically design their advocacy and communications efforts, maximizing attention towards their cause.

content creators

Understanding which narratives or storytelling formats dominate a particular issue, or have been most successful in communicating particular messages, helps creators reverse-engineer the content development process.


From Our Blog


The press might not be successful much of the time in telling people what to think, but stunningly successful in telling its readers what to think about.
— Bernard Cohen, 1963